Our Team
American Elite Wheels was created by a small group of off-road enthusiasts looking to create a product that was a perfect combination of style and performance.
Having “been in the game” for over 17 years our team was extremely familiar with the market, demand, and the customer needs in the off-road segment.
Our motto “KEEP GOING” is simple yet impactful. We use it in on a daily basis for everyday tasks to our outdoor adventures. No matter the obstacle you just have to “KEEP GOING.”
Next time you’re having an off day, whether that is in the office or out off-roading, we hope you remember our motto and “keep going.”
Share your inspirational story about how you “keep going” for a chance to be featured.
Our Leaders

Meet Ivan
Ivan is an off-terrain aficionado. When not hitting the trails, you will likely find him at an off-road event or convention sharing his passion for the overland life with anyone willing to listen.
Ivan’s passion for the outdoors started in his homeland of Peru – which also makes him the best ceviche chef (hint hint – bring some to the office soon!)
Ivan is always willing to lend a helping hand and ready to winch someone out of a hole at a moment’s notice.

Meet Ralph
Ralph or Ralf or Ralphy or Rafael is a long-time wheel/rim enthusiast that loves to share his knowledge on fitment with the community. Ralph started in the industry when he was just 17 years old and is known for his over the top SEMA builds. From a lowered Stingray Corvette to a 12” lifted Chevy 2500, Ralph has done it all.
He claims to know every fitment for every vehicle in the book. Be our guest and test his brain! So far, we haven’t won any bets on our version of Fitment Trivia.
